Team Members

Jim Tracy
Founder
"Old Folks Rock™ was born from more than a brand idea — it was born from gratitude. I wanted to create something that not only celebrates the resilience of age but also gives back to the very people who’ve carried us this far. Every sale helps support senior organizations that provide care, dignity, and community. This is our way of saying thank you, of making sure no one is forgotten, and of proving that giving back isn’t just part of what we do — it’s who we are."

Will T.
Product Manager
Will, our product developer brings creativity and heart to every design, driven by a deep respect for the wisdom and resilience of our senior community. Grateful for the generations who paved the way, he channels that appreciation into creating quality products that celebrate strength, humor, and timeless spirit. Every item he helps craft is a small tribute to the seniors who continue to inspire us every day.